Bryan Keefer is co-author of the New York Times bestseller All the President's Spin: George W. Bush, the Media, and the Truth. He is currently Director of Product for The Daily Beast, an online media startup backed by IAC.
He was previously Managing Editor of Brijit.com a site that provided short reviews and summaries of long-form journalism. He has also provided strategic and editorial consulting services to a number of online properties and media outlets.
Bryan was the founding Assistant Managing Editor of CJR Daily, the daily web site of the Columbia Journalism Review. Established in 2004 as CampaignDesk.org, the site critiqued and improved political journalism during the presidential campaign. It was awarded honorable mention for distinguished contribution to online journalism by the National Press Club in 2005. The site was also a finalist for the Webby for best political blog in 2006, and a finalist for the 2006 Online Journalism Award for best online commentary.
In 2001, he co-founded Spinsanity, a web site devoted to debunking political spin from pundits and partisans. His work has also been featured in publications including Salon, the Columbia Journalism Review, the Philadelphia Inquirer, and the Washington Post, and he has been profiled in publications including Washingtonian magazine, the Washington City Paper, and Reason.
Bryan has hosted and produced a series of panels about environmentalism and next-wave culture for the Strand bookstore in downtown New York, and previously hosted a series of panels on media and digital culture topics at Makor, the 92nd Street Y's center for New Yorkers in their 20s and 30s. He has appeared on numerous radio and television shows, including "On the Media" on NPR and "The Brian Lehrer Show" on WNYC radio, CNBC's "Dennis Miller," and "The Daily Show with Jon Stewart." He is based in New York.
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Online
SEIU, my former employer, which threatened to can me for blogging for Spinsanity, now has its own blog, titled “Blog for the Future.” The best part: The litte ad on the left-hand column featuring a purple wave giving way to a purple box with the text “Join The Sea of Purple Now.” I kind of like the image of a “Purple Now” - sounds like a line from a satirical Beat poem ("I never saw a purple now/I never hope to see one/But I can tell you anyhow/I love the purple heathen").
SEIU Pres Andy Stern extends the ocean metaphor in his Feb. 9 entry, saying that “The big Mo(mentum)- is crashing throughout the land and sinking the candidacies of one candidate after another. It is a tidal wave fueled by victory. The sense amongst voters in our ‘Matrix’ is that Kerry is the One, “The Oracle who will beat Bush, and save our world.” Also, this, from Feb. 11 (evidently Big Mo is an animal, not a wave?): “All the time, the Big Mo was feeding. Late last night, it added another victim --Wesley, as in Clark. The General made his last stand and Big Mo rolled him.”
But I digress.
The point is, it’s interesting to see how an institution that is so careful about what its employees say in public (even when they’re not speaking for the organization) is going to deal with its weblog, which by its nature is a free-flowing medium, where the simple volume of information is inevitably going to lead to controversy over something said there.
Either that, or the fact that SEIU now has a blog means that blogging is no longer a trend, but an institution.
I pity the poor intern who has to update that thing every day . . .