Bryan Keefer is co-author of the New York Times bestseller All the President's Spin: George W. Bush, the Media, and the Truth. He is currently Director of Product for The Daily Beast, an online media startup backed by IAC.
He was previously Managing Editor of Brijit.com a site that provided short reviews and summaries of long-form journalism. He has also provided strategic and editorial consulting services to a number of online properties and media outlets.
Bryan was the founding Assistant Managing Editor of CJR Daily, the daily web site of the Columbia Journalism Review. Established in 2004 as CampaignDesk.org, the site critiqued and improved political journalism during the presidential campaign. It was awarded honorable mention for distinguished contribution to online journalism by the National Press Club in 2005. The site was also a finalist for the Webby for best political blog in 2006, and a finalist for the 2006 Online Journalism Award for best online commentary.
In 2001, he co-founded Spinsanity, a web site devoted to debunking political spin from pundits and partisans. His work has also been featured in publications including Salon, the Columbia Journalism Review, the Philadelphia Inquirer, and the Washington Post, and he has been profiled in publications including Washingtonian magazine, the Washington City Paper, and Reason.
Bryan has hosted and produced a series of panels about environmentalism and next-wave culture for the Strand bookstore in downtown New York, and previously hosted a series of panels on media and digital culture topics at Makor, the 92nd Street Y's center for New Yorkers in their 20s and 30s. He has appeared on numerous radio and television shows, including "On the Media" on NPR and "The Brian Lehrer Show" on WNYC radio, CNBC's "Dennis Miller," and "The Daily Show with Jon Stewart." He is based in New York.
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Me on Polarization in the Media
From a July 19, 2004 Christian Science Monitor article:
As liberals and conservatives clash more sharply, some Americans are taking things into their own hands to cut through the bloviation. People like Bryan Keefer. At age 21, he was appalled by the vitriol on both sides of the 2000 election fray over Florida ballots. So he and some friends started spinsanity.com, a blog on the Internet that attempts to cull the wheat from the political chaff. The site took off, and is now a mainstay for many politicos.
“We are specifically nonpartisan, we consider ourselves sort of the umpires, we call it as we see it,” he says. They’ve taken on both Michael Moore’s innuendo in “Fahrenheit 9/11” and George W. Bush’s selective use of facts—what Mr. Keefer calls the “strategically dishonest talking points.”
Every week now in the Philadelphia Inquirer, Spinsanity has a column critiquing two claims, one from the left and one from the right. “We’re holding everyone accountable,” says Keefer, who is now also the assistant managing editor of CampaignDesk.org, which is run by the Columbia Journalism Review.
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