Bryan Keefer is co-author of the New York Times bestseller All the President's Spin: George W. Bush, the Media, and the Truth. He is currently Director of Product for The Daily Beast, an online media startup backed by IAC.
He was previously Managing Editor of Brijit.com a site that provided short reviews and summaries of long-form journalism. He has also provided strategic and editorial consulting services to a number of online properties and media outlets.
Bryan was the founding Assistant Managing Editor of CJR Daily, the daily web site of the Columbia Journalism Review. Established in 2004 as CampaignDesk.org, the site critiqued and improved political journalism during the presidential campaign. It was awarded honorable mention for distinguished contribution to online journalism by the National Press Club in 2005. The site was also a finalist for the Webby for best political blog in 2006, and a finalist for the 2006 Online Journalism Award for best online commentary.
In 2001, he co-founded Spinsanity, a web site devoted to debunking political spin from pundits and partisans. His work has also been featured in publications including Salon, the Columbia Journalism Review, the Philadelphia Inquirer, and the Washington Post, and he has been profiled in publications including Washingtonian magazine, the Washington City Paper, and Reason.
Bryan has hosted and produced a series of panels about environmentalism and next-wave culture for the Strand bookstore in downtown New York, and previously hosted a series of panels on media and digital culture topics at Makor, the 92nd Street Y's center for New Yorkers in their 20s and 30s. He has appeared on numerous radio and television shows, including "On the Media" on NPR and "The Brian Lehrer Show" on WNYC radio, CNBC's "Dennis Miller," and "The Daily Show with Jon Stewart." He is based in New York.
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The Message Machine is Out of Order
Having just watched Bush’s strained photo op with the governors of Mississippi and Alabama and the head of FEMA, I have to say that Hurricane Katrina has done something even the missing WMDs couldn’t do: Thrown the Bush message machine completely out of balance.
Today, Bush is almost admitting he screwed up (though still battling back against charges that the Army Corps of Engineers was underfunded and could have done more to shore of the New Orleans levees).
Meanwhile, he’s walking around in his no-jacket, sleeves-rolled-up post-9/11 “let’s get down to business” look, but I don’t think it’s going to work. (He was also talking about how he’s looking forward to hanging out with Trent Lott on his rebuilt porch, which struck me as sort of odd and insensitive.)
Most of all, though, Bush looks scared and out of control. (Perhaps he thought the hurricane would greet New Orleans with open arms and flowers?) Here he is at the photo op this morning:
Contrast that with how he looked on September 14, 2001, standing on the ruins of the World Trade Center:
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