Bryan Keefer is co-author of the New York Times bestseller All the President's Spin: George W. Bush, the Media, and the Truth. He is currently Director of Product for The Daily Beast, an online media startup backed by IAC.
He was previously Managing Editor of Brijit.com a site that provided short reviews and summaries of long-form journalism. He has also provided strategic and editorial consulting services to a number of online properties and media outlets.
Bryan was the founding Assistant Managing Editor of CJR Daily, the daily web site of the Columbia Journalism Review. Established in 2004 as CampaignDesk.org, the site critiqued and improved political journalism during the presidential campaign. It was awarded honorable mention for distinguished contribution to online journalism by the National Press Club in 2005. The site was also a finalist for the Webby for best political blog in 2006, and a finalist for the 2006 Online Journalism Award for best online commentary.
In 2001, he co-founded Spinsanity, a web site devoted to debunking political spin from pundits and partisans. His work has also been featured in publications including Salon, the Columbia Journalism Review, the Philadelphia Inquirer, and the Washington Post, and he has been profiled in publications including Washingtonian magazine, the Washington City Paper, and Reason.
Bryan has hosted and produced a series of panels about environmentalism and next-wave culture for the Strand bookstore in downtown New York, and previously hosted a series of panels on media and digital culture topics at Makor, the 92nd Street Y's center for New Yorkers in their 20s and 30s. He has appeared on numerous radio and television shows, including "On the Media" on NPR and "The Brian Lehrer Show" on WNYC radio, CNBC's "Dennis Miller," and "The Daily Show with Jon Stewart." He is based in New York.
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TV in the Dark
I have an article just published by CJR (the magazine) about the Nielsen television ratings. Here’s the key excerpt:
The central problem is that what Nielsen was originally set up to do — measure programs broadcast by the big networks to viewers who watch in their homes — is increasingly no longer the norm. Just as the Internet has transformed print media, technology is radically transforming the way we watch TV. Consumers can watch television without their television sets, by using broadband Internet connections to stream video online, or even watching on their cell phones. Digital video recorders, now in about 6 percent of homes, have made what the industry calls “time-shifted viewing” much easier, even for those who used to leave their VCR’s blinking “12:00.” And video-on-demand, once the realm only of pay-per-view movies and sporting events, has begun allowing viewers to watch shows, including evening news broadcasts, that they once could only watch in real time. Television is, increasingly, an on-demand medium. ...
While the television industry has always griped about Nielsen’s various shortcomings, this is something entirely different, and unsettling to the television world.
You can read the whole thing over at CJR.
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